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Digital Marketing
that Slaps
Digital advertising is the engine of modern marketing, leveraging the vast landscape of the internet to connect businesses with their ideal audience. Through a blend of art and science, it uses targeted strategies across social media, search engines, websites, and beyond to craft compelling narratives that resonate with consumers, drive engagement, and amplify brand presence. This dynamic approach is central to our "marketing ecosystem," a holistic strategy that interconnects every digital touchpoint. It ensures not only visibility but also fosters an environment where meaningful interactions can flourish, converting interest into action and seamlessly integrating your brand into the daily lives of your target audience.
MEET THE FOUNDER & CEO
Megan Kelloway
I could use this space to tell you how obsessed I am with helping entrepreneurs build bold digital strategies that cut through the noise but the numbers speak louder. Here’s exactly why working with Lately is a power move...
Managed High-Value Campaigns
Successfully managed million-dollar (annual) advertising budgets across various platforms (e.g., Google Ads, Facebook Ads). WestJet Airlines
ROAS Performance
Increased Return on Ad Spend (ROAS) by 85% over a 12 period, showcasing the ability to generate significant returns on investment. WestJet ULCC Launch Campaign
Lead Generation
Developed and executed lead generation strategies that 3x the number of monthly qualified leads and reduced the CPL from $1.27 to $0.15
Dr Kim D’Eramo | American Institute of MindBody Medicine
Brand Growth
Played a key role in growing a brand's online presence, resulting in 50k + social media followers obtained over 12 months.
Swoop Airlines
Content Marketing
Developed a content marketing strategy that boosted organic search traffic by 75% and engagement rates by 95% over 6 months.
GYMVT
Cross-Channel Intergration
Created integrated marketing campaigns that harmonized various channels (e.g., email, social media, PPC, content) and resulted in 4x increase in overall marketing efficiency over 24 months.
Landmark Cinemas Canada
Let's Be Friends
You can find me in my corner of the internet @HELLOLATELY where I share a lot of me as a mother, a double-entrepreneur, and a little about marketing.
WORK WITH LATELY
SERVIES
We are experts at building comprehensive ecosystems that turn your marketing into a growth engine. Whether you're just starting out, rebranding, or ready to scale, our offerings are customized sto meet you exactly where you are.and take your business where you want to go.
01. BRANDING & WEBSITES
Your brand and your website are the foundation of your digital identity These are the most critical foundations for building trust, standing out online, and creating a seamless customer experience that converts. Let’s make sure your first impression is your best one.
02. CONTENT MARKETING
In today’s digital world, content is currency. It’s the fastest and most effective way to amplify your brand and build trust at scale. At Lately Digital, we craft content strategies that blend organic and paid tactics, designed to grow your audience, build authority, and convert. This isn’t just about posting or sharing, it’s about telling your brand story with intention.
03. COACHING
Marketing doesn’t have to feel overwhelming. Our 1 on 1 coaching is like having a CMO in your pocket, guiding you through strategy, execution, and growth every step of the way. Whether it’s paid ads, organic content, or weekly accountability, you can be sure that the time you put into marketing your buisness pays off with strategic 1 on 1 weekly coaching.
PAID ADS MANAGEMENT
Whether you're investing $13 or $1000 per day, the strategy matters just as much as the spend. Our Paid Ads Management service (also known as media buying, for the marketing-savvy) takes the guesswork out of advertising and puts proven performance into action.
From high-level strategy to ad copy, creative, testing, and optimizationwe, handle the full funnel so you can focus on running your business. This offer is available as a project-based launch or ongoing support, depending on your goals
“
Dr. Aisha manji | Naturopathic dR.
Working with Megan was an immediate weight off my shoulders. She totally nailed it on the new logo design and I loved every part of the brand kit she created. She brushed up my website and got my lead magnet/ automations going. I strongly reccomend her for any online business needs.
What is CONTENT MARKETING
Content marketing isn’t just posting pretty things online — it’s building an ecosystem that works for you. It’s the strategy behind the scroll, the reason your dream clients stop mid-feed and say, “I need this.” It’s about getting your message in front of the right people, at the right time, with the kind of content that connects, converts, and keeps them coming back. When done right, content marketing doesn’t chase — it attracts.
Who does LATELY SERVE?
Lately serves the dreamers, the doers, and the digital go-getters. We work with brands that refuse to blend in — entrepreneurs, small businesses, and creative teams ready to scale with strategy, not guesswork. Whether you’re building from the ground up or leveling up your online presence, we help you turn clicks into clients and content into consistent growth. If you’ve got vision, we’ll bring the strategy (and the sass) to match.
Supporting your digital dream
HEAR IT FROM SATISFIED CLIENTS
SOME kind WORDS
“
Working with Lately has been a dream come true. The systems, processed and automations that they have implemented in my buinsess have changed the game for me. My marketing finally makes sense and the proof is in the results.
— KIM D,
I cannot recommend Megan enough. She is well-versed in all things marketing and truly knows how to take the stress out of it. I’ve been working with her one-on-one for six months, and my business has grown exponentially.
— EMMA O.
FInally someone who gets it!! Lately Digital has been managing my social media for a year now and they just get it. The content is always on point. Our accounts are finally growing and doing what we have always wanted the to do and I have basically zero touchpoints - I let them run with it and they are crushing it!
— KELLY C.
A GIFT FOR YOU
AMAZING
free RESOURCE
usually $97... yours free!
AUDIT YOUR PROFILE
DISCOVER WHAT IS HOLDING YOU BACK
Get a step-by-step checklist to identify weak spots in your Instagram profile, from bio optimization to content strategy, hashtags, and engagement tactics. Every single time we do an audit, we are able to pin point the low hanging fruit that will instantly help you content be seen by more of the right people. This resources take you through our exact process.
SIMPLIFY YOUR NEXT STEPS
With easy-to-follow prompts and guidance, you'll know exactly what’s working and what needs improvement, no marketing degree required.
SEE INSTANT RESULTS FOR YOUR PROFILES
Apply expert-backed, actionable recommendations so you can confidently make changes that boost visibility, engagement, and conversions.
stay connected and stay updated
always be
UPDATED
Stay in the know without the overwhelm. The Latest is our monthly newsletter which delivers the most important social media and marketing updates straight to your inbox. These details are broken down in a way that’s easy to understand and simply to implement in your business.
You’ll also get first dibs on openings to work with Lately, exclusive coaching offers, and subscriber-only perks.
